In the hustle and bustle of club land, where you might only spend an hour or two per week teaching a class – it’s easy to feel like a minor part of the business. But do you realise how far above your weight you are punching with even a single class?
By teaching your one class you are contributing to member acquisition and member retention – which over a year can mean big business for a club: think about that one participant in your class that never (ever!) misses one of your classes: at say $20/week for an average gym membership – that person is valued at over $1,000 worth of business to your facility every year. And multiply that by how many other participants are in the same boat – we are talking serious value. Can a treadmill boast the same relationship and bragging rights as a Les Mills trained Instructor?
But don’t listen to us – the stats are in:
According to the TRP Customer Engagement Academy Research Report (2018), members who regularly take part in gym workouts and group exercise classes just once a week are 20% more likely to be loyal to a club than those attending their gym three times a week unassisted (like on a treadmill). In addition to this, 45% of group fitness members visit their gym 5+ times per week versus 34% for all gym members. Go you!
So next time you teach your class, realise that you are not only contributing to the health and well-being of the people in-front of you, you are helping members fall in love with their club which contributes to the livelihood of your colleagues.
Not bad for an hour’s worth of work eh?
