Fitness fans from across Southeast Asia, Australia and beyond gathered in Singapore on 3-4 June to celebrate the power of live workouts and embrace new innovations at a landmark event, hosted by Les Mills Asia Pacific, adidas, Sport Singapore and BODY BIKE Indoor Cycles.
More than 5,700 participants chose happy when they attended LES MILLS LIVE Singapore. This thrilling, multi-day live fitness experience saw them sweat, squat and lift their way through the latest LES MILLS workouts, led by some of the world’s most prominent Instructors. Over the course of the two-day event, LES MILLS superstars such as Rachael Newsham, Marlon Woods, Kylie Gates, Khiran Huston, Reagan Kang and Meno Thomas took to the LES MILLS LIVE stage to lead fans through life-changing fitness experiences.
Attendees enjoyed iconic workouts including BODYPUMP®, BODYCOMBAT® and an epic celebration of the 100th Release of BODYBALANCE®.
Additionally, an exclusive preview workout of the latest training offering ‘LES MILLS Strength Development’ was enjoyed by a select group of VIPs and fitness professionals.
“It was fantastic to introduce this brand-new training for the first time ever in Southeast Asia,” explained Ryan Hogan, Chief Executive Officer of Les Mills Asia Pacific. “LES MILLS Strength Development is an innovative approach to group training, designed to meet Gen Z’s demand for highly-motivating fitness experiences that bring results, strength and empowerment. It was really exciting to be able to unveil this training format at LES MILLS LIVE and the response from those who attended was extremely positive.”
LES MILLS LIVE Singapore was the first leg of a blockbuster tour of global fitness events celebrating the new brand partnership between adidas and Les Mills, which aims to shape the future of training by combining the best of live and digital fitness experiences.
Throughout 2023 and beyond, the two brands are changing the way communities experience training by creating an enhanced athlete journey for live and digital fitness. Expect to see further activations and experiences to grow the training community in Southeast Asia and Australia, with a particular focus on inspiring Gen Z to fall in love with fitness.
Attendees got the chance to explore pioneering new training concepts, meet some of their favourite Instructors and enjoy unforgettable brand experiences, all backed by epic music, lights and energy. Reflecting on LES MILLS LIVE Singapore, Hogan said, “It was incredible to bring people together for a thrilling festival of fitness and to celebrate the power of live workouts in a social setting. There's nothing like witnessing almost 1,000 people moving in perfect unison in a BODYCOMBAT® class! The unity among everyone in the room was incredible, and typical of the electric energy and excitement that attendees experienced across the two days.”
“Our brand partnership with adidas will redefine fitness for the next generation of training fans, driven by our focus on innovation, connection, and motivation. By placing the community at the heart of all we do, we can inspire millions to be more active, and make good on our mission to create a fitter planet.”
“We ask that all attendees from LES MILLS LIVE Singapore click on the survey link that we emailed to them post-event, so they can share their experiences and feedback about the event with us.”
The event also saw the Les Mills star Instructors putting the latest high-performance adidas training apparel, footwear and accessories to the test, which have all been expertly crafted to support HIIT, Strength and Stretch sessions. The training collections are available for the community and instructors alike and designed to support no matter the activity level.
"It was amazing to bring the adidas x Les Mills partnership to Singapore for this unique live fitness event" said Simon Millar, Vice President, adidas Brand, Asia Pacific. "adidas is committed to helping athletes of all levels reach their full potential, whilst community sits at the heart of both brands, so being able to unite the training community to experience this moment together, was something really special.”
Lee Smith, Director of BODY BIKE in Asia Pacific said, “BODY BIKE were thrilled to support LES MILLS LIVE Singapore 2023 through the provision of all the indoor bikes used for the cycle programs. We loved showcasing our benchmark model SMART+, which included our sustainable versions: Ocean Blue and Forest Green.”
These latest BODY BIKE models are part of the company’s sustainable mission to leave nothing behind and clean up. The BODY BIKE SMART+ Forest Green is made from recycled ABS, so users can enjoy all the luxury and functionality of the BODY BIKE SMART+ that they already know and love, but with a clear carbon conscience.
“We’re proud of these innovations and our company commitment to leave nothing behind and clean up – together!”
Delivered in conjunction with LES MILLS LIVE were a series of Community Group Fitness Classes, which saw over 200 participants kick, punch, dance and stretch their way towards enhanced health and happiness.
“Les Mills Creative Director Kylie Gates held a beautiful BODYBALANCE® session with Kester Lim, which left attendees feeling calm and centred,” said Ryan. “Rachael Newsham, Marlon Woods, ‘House’ Chaalane and Renee Low also led the charge for two BODYCOMBAT® sessions.”
Attendees also displayed some epic dance moves in the fun-filled Les Mills dance programs: SH’BAM® (taught by Uchop Matt and Arnold Warren), and BODYJAM® (led by Meno Thomas and ‘House’ Chaalane). “Across these two workouts it was smiles and laughs galore, as the participants danced their way fit.”
These free community exercise classes saw people of all ages from teens through to seniors (and everyone in between), and with varying fitness levels and exercise experience, join in for some fun and science-backed exercise.
Roy Teo, Chief of Industry Development, Technology and Innovation, Sport Singapore said of the weekend, “We are pleased to host the LES MILLS LIVE event – the only Asian country to do so in 2023. It was heartening to witness over 4,300 fitness enthusiasts, exercise professionals, Instructors and their friends and families working out over the two days, to high energy beats in the Kallang Alive precinct. Sport Singapore will continue to support the community to lead an active lifestyle through fitness programs like those under Les Mills.”
Check out the event highlights on Instagram and the official photo album on Facebook. Or watch the highlights video above.
If your club is interested in tapping into the power of live events to engage existing members and attract new ones, check out the Social Media and Event Guide and speak to your local Business Partnership Manager in Australia or Southeast Asia for additional tips and ideas.
