Firstly I’d like to start by thanking all of our club partners and your instructor teams who helped raise money in conjunction with UNICEF in our Workout for Water initiative. Hearing of and scrolling through the social media activity of participating clubs was very inspiring. I personally spent the morning sweating it out in a SPRINT class on November 18, the participation was incredible. Globally we have raised enough funds to provide 1,657 water pumps throughout East Africa, the difference this makes to those less fortunate really is incredible. Thank You.
We are nearing the holiday season which usually has health club attendance starting to drop as our members head off for their holiday celebrations. This allows us a little more time to work on our business and plan in-club activities and events for the upcoming return of our regular and new members. This sets us up to do what we do best, “manage motivation”: we need to make those that haven't yet, fall in love with fitness. We have some exciting new programs to help you with this. Early 2018 will see the launch of LES MILLS BARRE which is an exciting opportunity for you to capture what has traditionally been the boutique market.
Another major event in the first quarter of the year will be the launch of BODYATTACK 100. This event that can be rolled out in clubs is supported by a striking set of marketing assets guaranteed to get instructors and members excited for this milestone release.
Our Instructor Greatness mission is in full swing and we are thrilled that the 3-day Initial Module Training format will be in place for all programs as of 2018. This is our commitment to producing the world’s best instructors to teach the best class that will keep your studios full.
I wish you all a happy and safe holiday period and I look forward to an even bigger 2018!
Andrew Taylor
General Manager, Australia
