A statistic that reveals an increase of 141% can’t be ignored: from 2013 to 2015 it was the boutique Barre program that grew by this astonishing amount. No longer the exclusive domain of boutiques, we are thrilled to launch LES MILLS BARRE in Q1/2018. Inspired by moves and language derived from ballet and set to modern music the program re-claims a segment that could have walked out your doors and paid upwards of $30/class.
In terms of program positioning LES MILLS BARRE corresponds with the dance and mind-body genres; collectively the two genres drive 31% of group fitness attendance (2). If your timetable has little or no dance or mind-body you are missing a significant cut of the market: LES MILLS BARRE is the ideal, modern introduction to both genres in your business. There is no expensive barre installation required (i.e. fixed hand rail or barre), as the program only requires what you already have in-club such as light weight plates.
Start planning the introduction to LES MILLS BARRE for your 2018 timetable with the first instructor training modules commencing in March for Australia and May for South East Asia.
