Tell us about your club
We have just hit the two-year mark at Genesis Lilydale! The club has members aged from 14 years, all the way up to 95 years old, and we have a vast group of people of different ages, genders, shapes, sizes and different walks of life.
We are lucky to have a huge member base who moved with us from DynamiCardio, and transitioned to Genesis Lilydale when we bought the franchise. These committed members have helped to support, encourage, and welcome new people into our studios with big smiles and amazing energy!
Of our 3,000 members, around 47% are on group fitness memberships.
How does group fitness perform in your club?
Group fitness is the heart and soul of Genesis Lilydale. Our Instructors are trained in multiple programs and put so much love into their classes. Our members love the programs equally and look forward to each quarter with excitement! Our members share enthusiasm for group fitness, knowing how the benefits when we train together outshine training alone.
How does group fitness contribute to your club’s overall success?
Les Mills programs definitely helps retention, by enabling us to constantly offer fresh, new, innovative programs. Offering group fitness programs creates connection. When we connect with others, we motivate each other to stay committed and turn up. The group fitness programs encourage members to come back because of the music, the feel of togetherness, working harder within a group, and because it is fun – even when it is challenging! Friendship is formed and even on a tough day, you are more inspired to walk through the doors knowing that the studio is safe and will lift you up.
Why is group fitness so successful in your club?
We put a lot of time in timetabling our Group X sessions and make sure we are always changing sessions to give our members diversity; hence, they can grow in their fitness and strength skillset and learn the benefits of all programs. In return, their new skills from other programs will complement their favourite programs they may have been doing for years!
We have a successful Group X because of the HYPE and love we bring. Our Instructors bring such passion for creating change in people’s lives, that our members – wherever they are on their health and fitness journey – feel supported, challenged, included and a part of something positive and life-changing. Sharing knowledge of the benefits, consistently bringing fresh and fun playlists, exciting launches, and always bringing innovation to the latest programs (Limited Edition Collection).
What Limited Edition Collection programs do you currently or plan to offer?
- LES MILLS STRENGTH DEVELOPMENT™
- LES MILLS FUNCTIONAL STRENGTH™
- LES MILLS SHAPES™
- LES MILLS PILATES™
These programs have been a next level up. From a club that loves BODYPUMP®, LES MILLS STRENGTH DEVELOPMENT has created an opportunity to level up. It has also opened the door to members who love to lift weights on the gym floor. Our BODYPUMP crew have embraced LES MILLS STRENGTH DEVELOPMENT and have stepped out of their comfort zone, expressing how LES MILLS STRENGTH DEVELOPMENT has changed their BODYPUMP sessions. They have expressed how they now lift different weights with more confidence and feel stronger with their technique.
What do your members love most about Limited Edition programs?
In our club, LES MILLS STRENGTH DEVELOPMENT is constantly booked out. No matter how much experience they have (or don’t have), members always feel success at the end of each class. Our new members who may have been on the gym floor (never entered the Group X studio), or never trained at all, do not feel rushed, like they need to keep up; this program enables them to feel in control of their training.
Our experienced members feel the challenge of progressive loading, learning more about finding muscle connection, and feeling a deep sense of achievement when they start to feel the change in their overall strength and functionality, which this program brings to everyday life.
In the lead up to starting LES MILLS SHAPES, the BUZZ in the studio is loud! Our members are incredibly excited to experience a new program with so many benefits that will help them to continue to progress with their goals!
We love and appreciate all the new and exciting Limited Edition programs – keep them coming! They keep things fresh, and the Instructor training is affordable and quick – completed online in a day (plus pre and postwork)!
Three of our Trainers and myself will all be trained in LES MILLS FUNCTIONAL STRENGTH and LES MILLS PILATES so we can bring these new programs to our club in 2025.
What Signature Les Mills programs do you offer?
Around 90% of our timetable is Les Mills programs. Per week, we offer around 80 Live and LES MILLS VIRTUAL sessions, with on-demand also available virtually. In terms of Signature programs, we offer:
- BODYPUMP
- BODYCOMBAT
- LES MILLS GRIT SERIES
- LES MILLS CORE
- RPM
- LES MILLS SPRINT
- BODYATTACK
- BODYBALANCE
- THE TRIP
- LES MILLS DANCE.
What are your three most popular Les Mills programs?
The most popular programs are:
- BODYCOMBAT
- LES MILLS STRENGTH DEVELOPMENT
- RPM
How do you promote your Les Mills programs?
We promote launches each quarter. We have themes and really pump these sessions up. With our team constantly upskilling (e.g., to teach Limited Edition programs), this also brings fresh, new excitement into the club too!
Final thoughts…
Our Les Mills programs are LOVED at our club! Instructors and members have a strong connection to all the programs we offer.
