In addition to your live and Virtual timetables, live-streaming is a great way to establish and maintain a strong connection with your members, especially during these post-pandemic times. The great news is, using cover/PPCA-free music (which your Instructors automatically have access to, via their online Instructor portal), you can now live-stream your regular Les Mills workouts to your members using your Club’s closed platforms like Zoom or a member-only app. This means, once your club has acquired the appropriate music licenses (i.e., to broadcast using cover/license-free music), then your Instructors can do so to your members via those closed platforms. Reminder: Les Mills programs that do not have cover music available (i.e, LES MILLS BARRE®, BODYJAM® and LES MILLS TONE®) are unable to be live-streamed at this point in time. We will keep you posted with any updates on this.
Reach out to your local Business Partnership Manager in Australia or Southeast Asia.
Live-streaming is a great way to keep the connection alive with your members, but if it becomes temporarily unavailable for any reason, here’s a great alternative – which can also serve as a valuable profit centre during challenging times.
LES MILLS+ enables your members to stay active through at-home participation in their favourite Les Mills classes. The LES MILLS+ Affiliate Program means you can generate revenue every time your members sign up. The great news is, research from Alliance Leisure found 96 per cent of consumers who tried a workout from a Club during lockdown, said they would consider using that same facility when it reopened.
FIND OUT MOREFacilities currently licensed to use LES MILLS Programs (Licensed Facilities) and their qualified Les Mills Instructors (Instructors) are granted a limited and revocable right to live-stream classes of LES MILLS Programs subject to and in accordance with, the following terms and conditions:
For live-streaming, are any changes required to my Club Agreement with
Les Mills Asia
Pacific?
Yes, the current Club Agreement does not cover the provision to live-stream Les
Mills workouts. If you would
like to live-stream Les Mills classes, please reach out to your local business
partnership manager in Australia or South East Asia for full details, including information
about
the required music licenses.
Can I live-stream all Les Mills
workouts, or only ones I have a
program license for?
The rules around live-streaming are the similar as for your live workout, which
means you may only
live-stream those programs that you have a license for; and you must use an
active Les Mills Instructor who
is certified to teach that program.
Can we live-stream via
Facebook or Instagram?
A live-stream class may only be broadcast to your members through a
closed/private streaming platform, such
as Zoom or via a members-only web portal or app. This ensures that your
live-stream workouts only target
current members or participants who pay for access on a casual basis. To discuss
the option of
live-streaming to non-paying participants for member acquisition purposes (in
the same way you would for a
Club Open Day), reach out to your local Business Partnership Manager in Australia or South East Asia.
Can we charge our
members extra
for the live-stream classes?
This is entirely up to you. If your Club is closed and members are currently not
paying, you could create an
‘at-home’ membership, or offer these classes on a pay-per-view basis using the
closed platform of your
choice (e.g., Zoom).
Can we save or record our live-stream
classes to make them available
on-demand for people who can’t attend the class time?
No, your Club’s live-stream music license will not permit any live-streamed
classes to be recorded, saved or
replayed, under in any circumstances.
Will live-streaming mean
there’ll be an extra fee
charged, on top of our existing program license fees?
Speak to your local Business Partnership Manager in Australia or South East Asia to discuss what sort of live-streaming
fees are
applicable, and how Les Mills Asia Pacific can support you to offer
live-streaming to your
members
When streaming a live workout, can I have participants in
my class?
Yes, you can live-stream whilst teaching a class; however, you will need to make
sure your participants sign
a waiver to give you permission to do so, or ensure they are off camera and do
not appear in your
live-stream footage.
Do I have to be certified in the program to teach a live-stream workout?
Yes. As with live classes, you are only permitted to teach the Les Mills
programs that you are certified
in.
Why do I have to live-stream through a Club?
Live-streaming may only be done on behalf of a licensed Club. This is due to the
music rights that the
Club has purchased because, remember, it’s the facility who has the license to
broadcast the
music.
Can I live-stream on my own if I no longer work for a
Club?
No, you can’t. As with live classes, any live-streamed Les Mills workouts need
to be done with a
licensed Club and should only be done for the specific programs that the Club
has licenses for, and in
which you are certified to teach.
Will I be able to access cover
music for my previously
purchased Back Releases?
Cover music files are available for free downloading in your Instructor Portal,
for most programs that
you’ve purchased as of Q1.2020 or later.
Will Les Mills provide
additional Les Mills
original/royalty-free music so we can continue to live-stream on our own?
No. The Les Mills original/royalty-free music was a short-term solution to help
keep Clubs and
Instructors connected to their members during the first waves of lockdown.
Although these Releases were
good, they were put together quickly and are not the same premium quality as our
standard Releases. In
contrast, this long-term live-streaming solution enables you to bring back your
Instructors so they can
teach for the Club in some capacity.
Does my current
certification allow me to
live-stream, or is there any additional education requirement?
Similar to teaching a live workout, you can live-stream on a closed platform,
for a licensed Club in the
programs you are certified in. There is no additional education requirement to
deliver live-stream
workouts. For helpful tips to ensure a positive live-stream experience for your
members, click
here.
Does Les Mills Asia Pacific encourage Clubs to
live-stream?
Yes, as we believe live-streaming is a great way to help support member
engagement. As such, our
Business Partnership Managers will be discussing this with all our Club
Partners.
Could I
teach live-streaming for another Club not in my area?
Yes, you can - so long as the Club has a current license. Just remember, often
the beauty of
live-streaming is that the members who already know and love you, can reconnect
with you while they
can’t attend in-person.
Who should a Club contact to get a live-stream music license?
Each Club is responsible for obtaining the necessary licenses to live-stream
classes in their
country/area. Therefore, to find out about the licenses required for
live-streaming, Clubs should get in
touch with the local music licensing authority or Performing Rights Organisation
(PRO) who represents
the songwriters/publishers in their country. Clubs will typically already have a
license from their PRO
for the use of music in live/Virtual classes in their Clubs, so they’ll be
familiar with this
process.
How do I know if I need to use cover music for my
live-streams?
You will need to speak to your Club about this. Cover music (called “PPCA-free
music” in Australia) is
available to Instructors/Clubs for the purpose of live-streaming. Les Mills
cannot authorise the use of
original artist recordings in live-streaming. In some countries, the local music
licensing authority or
performing rights organisation for sound recording rights, may be able to
provide a licenses for a Club
to use original artist recordings; however, each Club needs to make their own
enquiries to find out if
this is possible in their individual situation.
Why do Clubs need
to get additional music
licenses?
Clubs are required to have a license from the local music licensing authority or
Performing Rights
Organisation (PRO) in order to play music during live or Virtual classes. An
additional license is
typically required from these organisations, to enable Clubs to deliver
live-streamed
classes.
My program doesn’t have cover music available. Does this
mean I can’t
live-stream?
If your Club’s live-streaming music license requires you to use cover music
then, unfortunately, you
will not be able to teach a program that does not have cover music
available.