- Create new sources of revenue
- Retain and engage existing members
- Monetise your group fitness offering
- Re-engage former members
- Alleviate restriction issues once your club reopens
- Future-proof your business against future lockdowns
FUTURE-PROOF YOUR BUSINESS WITH AN INTEGRATED IN-CLUB AND AT-HOME SOLUTION
Your members' needs are changing. Even pre-COVID, 85% of gym members were already training at home; future-proof your business with an integrated in-club and at-home offering from the experts in group fitness. Designed to complement your in-club offering, LES MILLS Content enables you create meaningful digital AND in-person connections with your members.
LES MILLS Content allows you to take ultimate control. Members get easy access to the world's best workouts, while you keep them within your own brand ecosystem. If you don't have an app or are not sure how to integrate into your website or ecosystem, just complete this form and a dedicated local Business Partnership Manager will be in touch.
ENHANCE YOUR MEMBERSHIP OFFERING WITH
LES MILLS CONTENT
100+ of the worlds favourite classes including equipment and non-equipment workouts, technique tips and mindfulness videos, with new content added every Quarter.
A COST-EFFECTIVE DIGITAL SOLUTION
Offer members world-class workouts within your own app or website. Enjoy less up-front cost and no need for ongoing content creation. Plus, music is royalty-free, so no additional music license needed.
FUTURE-PROOF YOUR BUSINESS
Build a sustainable business with an integrated fitness solution; create meaningful and long-term connections with your members through digital and in-person options.
IMPROVE RETENTION
Keep members active and engaged with your facility even if they can't make it in; combining in-club and at-home options keeps your members coming back for more.
DRIVE ACQUISITION AND GROW REVENUE
Attract new members with a digital membership that lead to a full club membership. Set the price and grab your share of the digital fitness dollar.
NEW RELEASES EVERY QUARTER
Keep your members engaged with a fresh variety of workout content released each Quarter to deliver continuous motivation, results and benefits that they appreciate.
BETTER DECISIONS FOR
YOUR CLUB
Use the data from your digital workouts to maximise opportunities in your in-club program mix and timetable.
LES MILLS RECORDED LIVE-STREAM
LES MILLS Recorded Live-stream enables you to offer your members a centralised video on demand library of Les Mills workouts, featuring your own Instructors.
- Feature your own Instructors within your video on demand library to give that ultimate community feel and connection back to your club
- Deliver a premium and consistent brand experience through a centralised live-stream workout library
- Your members can playback Instructor videos/classes at their convenience
LES MILLS CONTENT PROGRAMS
BODYPUMP®
The full-body weights workout, BODYPUMP is for anyone looking to get lean, toned and fit fast.
BODYCOMBAT®
The high-energy, martial arts-inspired, non-contact workout. Punch, kick and strike your way to fitness.
BODYBALANCE®
New generation yoga that will improve your mind, your body and your life.
BODYATTACK®
The high-energy whole-body fitness class with athletic movements and strength exercises.
LES MILLS GRIT®
Our series of 30-minute HIIT workouts, scientifically designed to deliver results through intense athletic training.
LES MILLS CORE®
Lean. Strong. Ripped. The ultimate scientific core workout for incredible core definition and sports performance.
RPM®
The highly motivating cardio peak cycle workout designed to burn calories and improve cardio fitness.
THE TRIP®
A fully immersive cycling workout with a journey through digitally-created worlds.
LES MILLS SPRINT®
The 30-minute high-intensity workout that delivers rapid results with the latest music and training techniques.
BASE BEGINNER WORKOUTS
Benefit from extra coaching and tips as you gradually progress through key BODYPUMP® and BODYCOMBAT® tracks.
LES MILLS MINDFULNESS SERIES
This series of guided meditations has been developed to make experiencing the benefits of mindfulness easy.
How can your club bridge the gap between live and digital fitness to grow your membership and safeguard against online-only competitors?
LES MILLS Content enables you to host an on-demand library of Les Mills workouts
in your club’s own app* or website. LES MILLS Content consists of 100+ premium
videos including equipment and non-equipment workouts, Base Beginner and
Technique videos, and the Les Mills Mindfulness series. LES MILLS Content uses
license-free music, so you don’t require any additional music licensing, and the
Content is updated with new Releases every Quarter.
*No app? No worries! Ask us about a white-label app solution.
Ten programs are available for LES MILLS Content: BODYPUMP®, BODYCOMBAT®, BODYBALANCE®, BODYATTACK®, SH’BAM®, RPM®, THE TRIP®, LES MILLS SPRINT®, LES MILLS GRIT® and LES MILLS CORE®. Multiple formats will available for some Releases (e.g. 15, 30, 45 or 55 minutes).
LES MILLS Content will have 100+ videos in total available. The Releases will be updated every Quarter. The oldest Release will be replaced as a new Release is made available, ensuring you keep your content fresh for your members.
In addition to the main programs state above, Base Beginner, Technique and Mindfulness videos will also be available as part of LES MILLS Content.
The programs selected have been based on ‘at-home’ insights from subscriber usage and behaviours among LES MILLS+ users. This library also reflects the most popular programs and formats, as well as a mix of equipment/non-equipment-based programs.
New Releases will be available each Quarter, with the oldest Releases being removed to keep the size of the library the same, and to keep the Content fresh and exciting for your members.
LES MILLS Content and LES MILLS+ both offer world-class workouts from Les Mills. However, there are a few key differences:
- LES MILLS Content has 100+ workouts available, while LES MILLS+ provides 1,500+.
- LES MILLS Content is designed for you to host the video library within your club’s own ecosystem (i.e. on your own app or website); whereas LES MILLS+ is hosted by Les Mills and is accessible via an app or website, external to your Club’s ecosystem. Remember, if you don’t have your own app, ask us about a white-label solution.
- LES MILLS Content uses license-free music. This is different from the licensed songs that are used for LES MILLS+.
The use of LES MILLS Content does not require additional music licensing by Club Partners. This is because LES MILLS Content uses license-free music.
LES MILLS Content can be supplied in one of three ways:
- Direct to Club Partner: LES MILLS Content can be supplied directly to you via our cloud account, for uploading into your ecosystem (e.g. website).
- Via your own third-party app: If you already work with a third-party app provider, we can set up an agreement for LES MILLS Content to be uploaded directly via your third-party. Or, if you don’t currently have an app, ask us about a white-label app provider.
- Via video hosting: We can host the workouts via our platform for you to then integrate into your ecosystem (e.g. website).
LES MILLS Content is designed to sit within an in-club app or web page that members on an additional membership tier would have access to. The workouts must sit behind a member login and cannot be open to the public for access. If you need support and advice on platforms and apps available, please speak to your local Business Partnership Manager in Australia or Southeast Asia.
LES MILLS Content is designed to be a member benefit and an extension of your membership offering. Therefore, it needs to sit behind a member login and must not be distributed through social media.
If a Club Partner ends their partnership with Les Mills they must remove all related LES MILLS Content.
LES MILLS Content Club Partners can access LES MILLS Recorded Live-Stream, which enables them to create a centralised on-demand video library of Les Mills workouts, featuring their very own Instructors. Click here to learn more about Les Mills Recorded Live-Stream.
LES MILLS Recorded Live-Stream is an extension of the new LES MILLS Content offering, and has been designed to provide additional value to Club Partners who are currently expanding their digital strategy. LES MILLS Recorded Live-Stream enables LES MILLS Content Partners to create a premium and consistent brand experience, by offering a centralised on-demand video library of Les Mills workouts that feature your very own Instructors. Your members can then access these workout videos at their convenience, which further strengthens their connection with your club. Click here to read FAQs for Recorded Live-Stream.
FIND OUT HOW THE ULTIMATE GROUP FITNESS SOLUTION CAN HELP YOU ACHIEVE YOUR GOALS
Book a FREE, no-obligation, one-on-one consultation to explore a tailored group fitness solution for your fitness business.
