THE FUTURE WILL BE SHAPED BY INVENTING NEW WAYS FOR PEOPLE TO BE MOTIVATED, ENTERTAINED AND IMMERSED IN FITNESS. BIG SCREEN, 5-STAR CINEMATIC FITNESS DELIVERED UP CLOSE AND VIRTUAL WILL CHANGE THE GAME FOREVER.
THE FUTURE IS VIRTUAL.
SUPPORT YOUR CLUB WITH VIRTUAL
World-leading fitness programs, pumping music and motivation from some of the hottest Instructors on the Planet - all on the big screen, in your club 24/7.
SUPPORT YOUR MEMBERS WITH VIRTUAL
When it comes to Virtual versus live classes, it pays to compare it to your favourite musician. Listening to an album is great, but going to a live concert is even better. The same applies to LES MILLS™ Virtual. It can attract new members and engage and retain current members, but it is not designed as a replacement for live classes. In fact, our research shows that Virtual can actually increase attendance.
6 FACTS YOU NEED TO KNOW ABOUT LES MILLS VIRTUAL
MORE MEMBERS
4/10
members state that virtual classes offered by their gym has influenced their decision to join it.
INCREASE ATTENDANCE
75%
of virtual fitness users also attend live classes.
FILL YOUR CLUB
12%
average increase in live class attendance when clubs run virtual and live classes together.
INCREASE RETENTION
40%
members state that virtual classes offered by their gym has influenced their decision to join it.
CONVENIENCE FACTOR
70%
of virtual fitness users also attend live classes.
MORE MILLENNIALS
3/10
average increase in live class attendance when clubs run virtual and live classes together.
HOW CAN VIRTUAL HELP YOUR BUSINESS?
FILL YOUR CLUB
- Pre-pandemic, the average studio sat empty for 50-80% of the day. Running off-peak Virtual classes gives your members more option, while program variety can attract new members.
- Running Virtual alongside live classes allows you to expand your timetable and optimise your studio space – this flexibility can be useful during the post-COVID-19 period.
- Over 70% of Virtual users say they’re drawn by the flexibility to do a workout whenever it suits them. Again, this flexibility can be a solution to reducing downtime where studios are otherwise unused.
- Running classes off-peak opens up group exercise to entirely new markets like shift-workers and parents. Post-COVID-19, Virtual can also give you a way to control your scheduling in terms of frequency and capacity, as well as being able to expand your program variety.
INCREASE ATTENDANCE
- During isolation, many people engaged with online workouts and are now interested in continuing their participation in such programs. Many of those who have enjoyed Les Mills’ at-home workouts will be wanting to participate in a club, where they can socialise and experience their favourite programs in a fitness environment. Prior to the pandemic:
- 75% of Virtual fitness users also attend live classes.
- Live class attendance increases by 12% when clubs run Virtual and live together.
- Virtual appeals to the younger market – millennials make up 30% of Virtual users.
WHAT MAKES OUR VIRTUAL EXPERIENCE SO SPECIAL?
- Les Mills Virtual classes are exciting, cinematic-quality versions of live classes.
- With chart-topping music and instruction from the world’s best talent, our classes are scientifically designed to get results.
- The technology used is reliable and robust, and has been designed specifically for clubs.
THE BENEFITS OF VIRTUAL
VIRTUAL INCREASES LIVE CLASS ATTENDANCE BY UP TO 12%
UTILISE YOUR STUDIO IN SHOULDER AND OFF PEAK TIME SLOTS
GIVE NEW MEMBERS A LOW RISK OPTION TO LEARN THE MOVES & GAIN CONFIDENCE
INCREASE YOUR STUDIO UTILISATION FROM 20% UP TO 80% AT LOW COST
OFFER YOUR MEMBERS MORE OF WHAT THEY WANT, WHEN THEY WANT IT!
ENGAGE MORE OF YOUR MEMBERS IN GROUP FITNESS
WHAT PROGRAMS ARE AVAILABLE IN THE VIRTUAL FORMAT?
3 STEPS TO GETTING STARTED
1
MEMBER EXPERIENCE
Create an amazing virtual experience with a darkened room, a big screen (projector or LED),
a pumping sound system and SMART TECH™ equipment designed especially with Les Mills classes in mind.
2
TECHNOLOGY
A high quality, secure technology platform is needed to deliver LES MILLS™ Virtual classes. Les Mills works with a number of technology partners around the world and can assist in selecting the right one for you.
3
CONTENT
With leading edge choreography, chart topping music and inspirational instructors, LES MILLS™ Virtual content is world class. Classes are updated quarterly so they’re fresh and there is always a range of new and exciting options.
WHAT OUR PARTNERS SAY ABOUT VIRTUAL
TESTIMONIAL FROM AUSTRALIA
"Virtual is a great addition to our group fitness portfolio. These days you need to be on top of new technology to keep members engaged and this is, once again, another way from Les Mills to stay fresh in a competitive market. We have a set timetable of around 40 [Virtual] classes [on top of our live timetable]"
Your Life Fitness Centre, Port Macquarie NSW
TESTIMONIAL FROM SEA
"Members are certainly happy to have group fitness classes running virtually 24 hours a day... we even get non-group fitness members participating in RPM® Virtual. We know Virtual classes are not comparable to our live classes, however, we have reached maximum capacity during peak hours amounting to almost 20 participants"
Kenny Sia, Founder & Executive Director for Level Up Fitness
WEBINAR SERIES
FIND OUT MORE
To find out more, complete the form below or to have a chat about Virtual packages, contact your local Business Partnership Manager in Australia or Southeast Asia.