UNSTOPPABLE: THE GLOBAL FITNESS EVENT TO CELEBRATE THE RETURN OF LIVE WORKOUTS
by Sarah Shortt
What is Unstoppable?
Following on from the success of World United, the world’s biggest celebration of fitness is back! Starting this October, the fitness world will come together to celebrate the anticipated return of live workouts, and the unwavering strength of our community. Thousands of facilities and Instructors from around the world will host their own Unstoppable-themed live and online workouts – tied to the new Unstoppable-themed (Q3) LES MILLS releases – to re-engage their community and fill classes.
Who can host an Unstoppable event?
Any Les Mills-licensed facility can host a launch event with their certified Les Mills Instructors for their fitness community. This includes both live and live-stream classes.
Why should I get involved?
Lockdown highlighted the importance of connection among the fitness community, and we’re big believers in the power of events to inspire this. We’ve seen first-hand at our clubs in New Zealand how these launches encourage member participation and drive new member sign-ups. This is the perfect way to re-engage your members and attract new people into your classes.
How can I get involved?
This is an all-inclusive global fitness celebration starting from October. We encourage you to host your own Unstoppable event on a date that best suits you and your members. Run as many events as you like, and be sure to dial-up the fun factor!
What should I tell my members?
It’s now time to get them excited! Let your members know you’re hosting an Unstoppable event alongside thousands of fitness facilities and Instructors worldwide using the hashtag #LESMILLSUNSTOPPABLE. Be sure to include the date and key details on how your members can get involved. Allowing your community to participate for free, and bring a friend, is also a great way to build hype around the event and reach new audiences.
What’s so special about the Q3.2021 Releases?
These Releases celebrate the return to live fitness on an epic scale! Filmed in the spiritual home of Les Mills – the Auckland City club – these were the first Releases shot with a live audience since the start of the pandemic. These workouts truly showcase the magic of live workouts, with huge presenting teams, a massive audience – both in the studio and on the rooftop car park – plus the classes being live-streamed around the world as part of the Les Mills Global Summit.
What are the benefits of running a fitness event?
We all know that the electricity of a live fitness class is one of the most powerful and motivational workout experiences you can get! The benefits of hosting outstanding club events include:
- The fun of team-teaching and having Instructors engage with each other
- Creating a massive buzz around your classes and in your club
- Keeping members motivated and improving retention
- Re-engaging lapsed members to prevent them leaving
- Attracting new members
- Inspiring more members to enjoy group exercise!
How can I run an event if my facility is closed?
Not to worry! We’re supporting fitness facilities and their Instructors to run online fitness classes via our global live-streaming solution. You can find more information on live-streaming here.